Dior Handbags Don’t End Up In Landfill, says our founder Tina

Over lockdown, most of us bought less fashion and many of us learned a new appreciation for what we already have. As we have moved into the next stage of the pandemic, perhaps we need to remind ourselves of the resolutions we made around conscious consumerism and how to implement it. 

Here are our tips to enjoy fashion sustainably: 

  1. Remember the maxim that the most sustainable item you can wear is the one you already own. This is true whether it was purchased on a fast fashion site or in a top designer store. The key is to wear what you already have more often and buy less and buy less more often. It is not about throwing all those misguided (small ‘m’ but read it with a capital ‘M’ if it applies to you) purchases out. You have them now and throwing them out just creates more problems. The next purchase any of us make can be a little more thought out than the last. Progress is always better than perfection and we all live and hopefully learn. 
  1. In order to buy less it really helps if you know your style and then stick with it. This avoids the ‘need’ to over purchase in the quest for the latest look and also makes mistake buys less likely. Also, knowing what you like, what suits you and what works for your lifestyle creates the kind of confidence that makes it easier to resist impulse buys. 
Credit – Film “Confessions of a Shopaholic”
  1. If you know you are not going to wear something again try very hard to make sure someone else does. Swapping, selling or gifting to friends are all really good options for unwanted items. We all love to give to charity shops and they are a very useful way to move on unwanted items and support a great cause. There is a ‘but’ here though! As we have mentioned previously, this is not always necessarily as good an option as we all think. It is worthwhile getting to know your preferred charity shop and finding out which items work best for them. Bags of garments bought for the price of a couple of cups of coffee are not necessarily resalable by a charity and can sadly end up flooding developing countries and undermining local economies and most shamefully of all in landfill overseas. 
  1. Know that second-hand is not just for September and does not mean second best. Master the art of the online second-hand clothing sites such as EBay or Depop by getting good with searches and alerts. This way you are more likely to find just what you are looking for and will be less distracted or tempted to buy other stuff. 
Credit – oxfamapps.org
  1. Get to know some vintage and pre-loved sites which are getting better by the minute. These can be great places to buy gorgeous pieces and of course to sell some of your own. We have yet to treat ourselves but have our eye on a couple of pieces on prelovedperfection.com, a wonderful site curated by the fashion journalist Gail Rolfe. 
  1. When you do buy, buy better. Much quoted and for good reason Vivienne Westwood’s words resonate – “Buy less, choose well, make it last…”. It is perhaps sad but true that the more expensive an item is the more likely it will be used more and sold on more readily when we have finished with it. Dior handbags don’t end up in landfill! Lookalike Dior handbags do! 
Credit – hyperbeast.com

So it is important to know that you are going to wear something a lot, at least thirty times if not more. You can only wear so many different variations on the flowery dress before they all start to merge into one so why have ten? And how many pairs of black trousers can we actually make use of? The need for more and more very similar items is a construct as artificial as the fibers from which most of the garments are made.  Not succumbing is the only way to break that habit and maybe having a month or two without buying a single garment is the most important step towards a sustainable wardrobe.  

Warm wishes, 

Team BagButler x

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