Dopamine Dressing

Bright as you dare! Dopamine Dressing is fashion’s attempt to lift us out of the gloom of those dark days of lockdown and to provide a reprise from even the current sombre global mood.

Victoria Beckham made the case for dopamine dressing back in 2013.
Victoria Beckham made the case for dopamine dressing back in 2013

A joyous riot of paintbox colours and highlighter neons proliferate both the catwalk and the high street and as we move into the summer season, they seem to promise more optimism than many are identifying with.

The Queen, of course, has long been savvy to the power of dressing the rainbow and who among us wouldn’t find her image in head-to-toe orange, uplifting and positive? As the Queen has reportedly said, she has to be seen to be believed and this is why she chooses to dress as vividly as she does. For the rest of us, though who aren’t in the public eye, dressing in the head-to-toe colours chosen by the Queen probably wouldn’t provide us with the dopamine hit we are after.

Queen Elizabeth II - savvy about the power of dressing the rainbow
Queen Elizabeth II – savvy about the power of dressing the rainbow

So, the question is… do we really need to feel bright to wear bright or can donning colourful clothes shift us from a low gear to a higher vibe? Well, the answer is, yes, what we wear does have the power to affect our mood for better or worse and there is a science to back this up. However, like most things in life, there is not a one size, or in the case of dopamine dressing, one colour fits all is the solution.

If for example you loath lime green, wearing such a sharp citrus shade will more likely sour your mood than lift it. Equally, while some associate black with all things funereal, for others it is the epitome of sophistication and controlled elegance. Cultural differences play a role too, with the West associating red with romance while in China, red of course symbolises good fortune and white is the colour of mourning.

Dopamine dressing then, need not be just about vivid technicolour. It is really just a term to remind us what we have all always known….. that what we wear can and does have some say in how we feel. Most of us know that some of our clothes give us a jolt of satisfaction or hopefully a full-on dopamine hit. What we wear is not a cure-all but a useful tool to help us show up as our best selves, whether that is in full-on neon or head to toe neutral. It just has to feel good to us and maybe the real dopamine dressing is about only wearing those things that have us feeling great.

Juicy Arm Candy with the Chanel Pink Chevron Mini Flap Bag
Juicy Arm Candy – Chanel Pink Chevron Mini Flap Bag
Bold Outfit & Bag with the Lady Dior ABC Bag in Lambskin
Bold Outfit & Bag – Lady Dior ABC Bag in Lambskin
Feel-Good bag with Chanel Patent Mini Flap Bag
Feel-Good bag – Chanel Patent Mini Flap Bag

Warm wishes

Tina x

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